about us
What we do
velu beauty is a full-service beauty salon. We are dedicated to consistently providing high customer satisfaction by rendering excellent services and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas and hard work.
velu beauty wants to set itself apart from other beauty salons that may offer only one or two types of service. We want to offer threading, waxing and lash extension in one location and to make it an experience. Young, fun and on trend. Smita realized from talking to clients that they desire all the services we are proposing in one place, so that a night out is getting put on your dress at home and visit vellu beauty before heading for a night out. For the clients who wish to have their lash extensions at vellu beauty , we aim to give them a few comfortable hours that they can relax in a nice salon with a friendly team and walk out feeling the best they can feel. All at an affordable cost and not paying high end styler prices but the feel of similar salon.
1. our mission
To supply services that enhance our client’s physical appearance and wellbeing.
2. our objectives
Enjoy the experience and leave feeling the best you can.
3. our people
Our typical client will be:
- Anybody over the age of 16 (under 16 will need explicit parental consent).
- Female and male however predominantly female
- Younger girls prior to nights out wanting their threading and lashes
- Looking for reasonably priced services with a high level of luxury
- Wanting the convenience of threading waxing, lashes, and nails in one place, for a special Occasions.
- Wanting a high-end salon with the convenience of parking without going to different locations for similar services.
The keys to success in our business are:
Location
Providing an easily accessible location for customers. We are situated in the main shopping mall of Tamworth town.
Environment
Providing an environment conducive to giving a relaxing and professional service.
Convenience
Offering clients a range of services in one setting, one location and extended business hours to accommodate clients.
Reputation
The owner and other brow specialists already have a reputation for providing superior personal service with top quality results.

Meet our team
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Smita Parmar
Smita Parmar
Smita has been a beauty therapist for 18 years. Smita has worked from home for about 5 years and then started to work in beauty industry. As her experience grew, she decided to open her own business and has now been running for about 15 years. She loves dealing with people, making a difference in their appearances and has a drive, ambition, and discipline to manage the business and its employees.

Geeta Rani
Geeta Rani
Manicure, Pedicure, Massage
Provides all Services apart from the above specialist services.

Reetu Singh
Reetu Singh
Provides All services to the Clients